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This is a special podcast segment about 26 minutes long.

It includes the 10, actually 11, rules for creating positive change that were presented at the Bike Ed 07 conference in Austin, TX by Texas State Senator Kirk Watson.

Ten Rules for Creating Positive Change

Taken from a speech by Texas State Senator Kirk Watson delivered at the Bike Ed �07 Conference on June 16, 2007. Senator Watson is the former Mayor of Austin, TX, a cancer survivor and cyclist.

1.       Throw away the labels and think and be willing to hear.

2.       Listen carefully and speak plainly.

3.       You are never going to meet everyone�s requirements for perfection; so don�t even try.

4.       Be biased toward action.

5.       Never forget that hope matters.

6.       Short term focus with a long term vision.

7.       Know your core values, your core assets and be willing to admit your weaknesses.

8.       Avoid the nitpickers, naysayers and know-it-alls.

9.       Create new and different constituencies.

10.   Focus on the positive even with the situation may seem desperate.

11.   Know when to quit.

You will enjoy this sage advice from a good ol' boy from Texas. Please excuse the tonal quality, it was recorded with an Olympus handheld digital recorder on a table some distance away from the speaker.

Direct download: WatsonsRulesFinal.mp3
Category: Marketing -- posted at: 1:34 PM
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